Royal Comunicación

UNICAJA

Digitalization of housing inventory and activation of investment campaigns

Alcampo

Objectives:  

Create a digital environment that allows the integration of all the housing inventory of Unicaja, Caja España and Caja Duero, linking it to the most important real estate platforms such as Idealista and Fotocasa.

Facilitate the management of stock for the network of API collaborators.

Description:  

Since 2011 Unicaja has relied on Royal to develop the brand’s real estate site and to create API management tools.

A usability and UX study was conducted, as well as an analysis of the latest persuadability and CRO trends, all respecting the harmony of the brand.

A strategy to generate traffic to the site was created and implemented, working with different performance campaigns as well as positioning the brand in different search engines.

Results:

Great impact in the liquidation of housing inventory.
Increase in the degree of loyalty in the network of collaborators.

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Our techniques for generating business models and our multisectoral experience bring tangible results that are applicable in the short term, and improve a company's profitability.

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