Royal » Alcampo


Technological Consultancy
Alcampo Community Web Creation
Children’s Clubs Web Creation
Alcampo Community blog content writing
Social Media Management
Creation of weekly newsletter
Content creation
Social Ads – Youtube Ads
Actions with influencers
Digital Reputation
Writing, design and layout of quarterly magazines on + offline

Auchan Group, loyalty and engagement through digital content

/ 07 Highlights

+4 Million

Followers of Alcampo on Social Networks


Average engagement rate on social media posts


Increased monthly recurring users on loyalty platforms


Increase organic SEO traffic

/ Approaches

From our long relationship with Alcampo we have learned to appreciate even more the importance that content marketing can have on business results. The brand’s team opted for a long-term strategy and, thanks to their management of digital assets, the results are proving that they were not wrong.

Another lesson we will take away with us forever is that of knowing how to understand and manage the misgivings that a historic offline company may have when it comes to opening up its communication with customers to the digital channel. There is nothing like achieving tangible results to eliminate these barriers and establish a long-term relationship of trust.