Royal Comunicación

MAN MEDICAL

Launch and consolidation of the brand on digital channels

Alcampo

Objectives:  

Transform health tourism in Spain by generating a change of trend in hair transplant operations in Europe.

Description:  

The marketing department and the consultancy collaborated to develop a brilliant marketing strategy.

Launching of the brand on RTB, Google Ads, Social Ads, SEO and PR. Integration of CRM, Call Center and Admissions Department.

Configuring of KPI dashboards aligned with the business plan.

Media planning for the European expansion plan.

Results:

In a short period ambitious ROAS and ROI objectives have been met. This is probably one of the best digital marketing campaigns geared to results in 2019.

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