Royal Comunicación

KIA MOTORS

Digital transformation for KIA Latam

Alcampo

Objectives:

Create positive experiences with an impact on the conversion rate of users intending to buy a new vehicle and loyalty schemes for workshop services.

Description:

Since 2013 we have been a key partner for KIA, taking on very innovative projects.

Phase 1: Creation of the KIA Colombia corporate website with a 3D vehicle configurator. The vehicle configurator was launched at the International Motor Show in Bogotá. The KIA team had tablets in the stand’s surroundings.

Phase 2: Creation of the “sales support” system for building loyalty in workshop customers. Gamification system with points for employees and customers.

Phase 3: Creation of the “Confirmeza” vehicle-financing platform. Simulator for the purchase of financed vehicles.

Results:

KIA leads the digital transformation trend in the automotive sector in Colombia.

The level of online customer acquisition grew above 400%.

The positioning of KIA in the Colombian market has been rated as one of the best in the whole of Latin America.

More images from the project

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