SECTORES / B2B

SECTOR

B2B

At Royal, we design demand generation systems that integrate marketing, sales, and data.

VER EXPERIENCIA EN AUTOMOCIÓN

REAL-WORLD EXPERIENCE IN B2B

We align marketing and sales to close high-value deals. The challenge isn’t generating more leads—it’s ensuring that the sales team receives opportunities involving decision-makers, a clear need, and a budget. Buyers research using search engines, LinkedIn, comparison sites, use cases, and recommendations before speaking with the sales team; in a purchasing committee with multiple decision-makers, every piece of content, every response, and every follow-up influences a decision that can take more than six months to reach.

01

DIGITAL STRATEGY

We specialize in demand generation, ABM, PPC, paid social, SEO, inbound marketing, and authoritative content.

02

COMMERCIAL TECHNOLOGY

CRM, lead scoring, and automation to fill the pipeline with real opportunities and shorten the sales cycle.

03

SYNERGIES AND CONNECTIONS

We work with industrial manufacturers, technology and SaaS companies, professional services firms, consulting firms, construction and engineering firms, distributors, and automotive and mobility companies that sell to other businesses.

04

CONTENT AND AUTHORITY

We produce thought leadership content, use cases, and sales materials for every role and stage of the cycle.

05

DATA AND ATTRIBUTION

We measure which channels and which content generate opportunities, proposals, and closed deals.

01

DIGITAL STRATEGY

We specialize in demand generation, ABM, PPC, paid social, SEO, inbound marketing, and authoritative content.

02

COMMERCIAL TECHNOLOGY

CRM, lead scoring, and automation to fill the pipeline with real opportunities and shorten the sales cycle.

03

SYNERGIES AND CONNECTIONS

We work with industrial manufacturers, technology and SaaS companies, professional services firms, consulting firms, construction and engineering firms, distributors, and automotive and mobility companies that sell to other businesses.

04

CONTENT AND AUTHORITY

We produce thought leadership content, use cases, and sales materials for every role and stage of the cycle.

05

DATA AND ATTRIBUTION

We measure which channels and which content generate opportunities, proposals, and closed deals.

REAL-WORLD EXPERIENCE IN B2B

Our B2B expertise combines go-to-market strategy, demand generation, ABM, thought leadership content, automation, marketing and sales stack integration, and web and digital product development for companies with long sales cycles.

WAGO

We partnered with WAGO Iberia, a German multinational electrical connections company, to strengthen its brand presence in the digital space. We manage its profiles on Facebook, Instagram, TikTok, and LinkedIn with original content and UGC videos from electricians, and we maintain a brand ambassador program with a creator from the industry. In addition, we run paid media campaigns for B2B and B2C on Google, Meta, TikTok, and LinkedIn, along with programmatic advertising, SEO with link building, and a lead generation and qualification system on HubSpot. In its first nine months, the social media community grew from a few dozen followers to more than 10,000.

THU Perfil

For THU, a manufacturer of metal roofing and partition profiles, we work to drive professional lead generation through search engines. We combine SEO—including on-page optimization and technical blog content—with Google Ads campaigns. We round out this strategy with an inbound marketing initiative: we integrate the website’s forms with the CRM, consolidate the databases, and automate communications with installers and specifiers.

Pinmar Yacht Supply

Pinmar Yacht Supply is a provider of technical supplies, paint, and maintenance services for superyachts. Together with them, we are building a digital lead-generation ecosystem targeted at captains, crews, and fleet managers. We run Google Ads campaigns to capture demand when it arises, social ads on Meta and LinkedIn, and manage their social media accounts with authentic, day-to-day content from the port and the shipyard.

WHAT WE CAN DO FOR A B2B COMPANY

In B2B, simply increasing the volume of leads isn't enough. You need to define the ideal customer profile (ICP), reach the decision-makers at each account, work with the sales team to agree on what constitutes a qualified lead, nurture the relationship over long cycles, integrate CRM and automation, and determine which channels and content actually contribute to opportunities, proposals, and closed deals.

Qué integra

DEMAND AND ABM BY ACCOUNT AND DECISION-MAKER

Paid Media and Paid Social by account, budget, and stage of the purchase cycle. SEO and inbound marketing by business challenge, solution, and use case. ABM, first-party audiences, and prospecting for target accounts.

DEMAND AND ABM BY ACCOUNT AND DECISION-MAKER

Qué integra

CONVERSION, LEAD SCORING, AND COORDINATION WITH SALES

Web and form CRO, with lead capture integrated with the CRM. Lead scoring, routing, SLAs, and automated prospecting sequences. Sales support content, reporting, and opportunity tracking.

CONVERSION, LEAD SCORING, AND COORDINATION WITH SALES

Qué integra

RETENTION, EXPANSION, AND ACCOUNT VALUE

Customer Marketing to retain existing customers and increase sales to them. Success stories, case studies, and social proof by industry and job title. Measurement of retention, upselling, and lifetime value per account.

RETENTION, EXPANSION, AND ACCOUNT VALUE

Qué integra

AUTHORITY, STORYTELLING, AND USE CASES

Thought leadership, reports, and content addressing buyer pain points. Storytelling and use cases by industry, job title, and need. Email marketing, lead nurturing, and corporate sales materials.

AUTHORITY, STORYTELLING, AND USE CASES

Qué integra

TECH STACK, DATA, AND ATTRIBUTION

B2B websites, landing pages, and apps with AI-powered personalization. Reporting, dashboards, and attribution models by channel, account, and opportunity. Integration between CRM, marketing automation, the web, advertising, and reporting.

TECH STACK, DATA, AND ATTRIBUTION

DEL IMPACTO
CREATIVO AL RESULTADO
MEDIBLE

Impact is measured in terms of the pipeline and revenue: cost per qualified lead (MQL and SQL), conversion between stages, opportunities generated, sales cycle length, customer acquisition cost, win rate, attributed revenue, and retention per account.

SECTORES EN LOS QUE OPERAMOS