SECTORES / Training

SECTOR

Training

At Royal, we design lead generation and nurturing systems that are integrated with admissions.

VER EXPERIENCIA EN AUTOMOCIÓN

REAL-LIFE TRAINING EXPERIENCE

We optimise the entire journey from initial interest to enrolment. The challenge lies in converting prospective students into profitable and suitable enrolments. Prospective students compare programmes, employability, delivery methods, fees, scholarships, reputation and experience; they then go through an information-gathering, admissions and decision-making process that can take months.

01

DIGITAL STRATEGY

We specialise in demand generation by programme and market, academic SEO, authoritative content, CRM, automation, events, reputation management and analytics.

02

DEMAND GENERATION

We improve lead quality, candidate progression and enrolment yield.

03

SYNERGIES AND CONNECTIONS

We work with universities, business schools, vocational training providers, secondary schools, private tuition centres, online learning providers, language schools and corporate training providers.

04

ACADEMIC CONTENT AND EXPERIENCE

We produce programme pages, webinars, open days and student testimonials.

05

STATISTICS AND ADMISSIONS

We measured the journey from the source to the registration number, by programme and cohort.

01

DIGITAL STRATEGY

We specialise in demand generation by programme and market, academic SEO, authoritative content, CRM, automation, events, reputation management and analytics.

02

DEMAND GENERATION

We improve lead quality, candidate progression and enrolment yield.

03

SYNERGIES AND CONNECTIONS

We work with universities, business schools, vocational training providers, secondary schools, private tuition centres, online learning providers, language schools and corporate training providers.

04

ACADEMIC CONTENT AND EXPERIENCE

We produce programme pages, webinars, open days and student testimonials.

05

STATISTICS AND ADMISSIONS

We measured the journey from the source to the registration number, by programme and cohort.

REAL-LIFE TRAINING EXPERIENCE

Our expertise includes national and international student recruitment, SEO for programmes, content, events, admissions CRM, lead nurturing and analytics by programme and cohort.

CEF.-

Annual outdoor advertising campaigns, digital bus shelters, bus ads, and television commercials. Student recruitment on digital platforms, UX analysis, website redesign, and online store development.

Udima

Performance puro para la captación de alumnos.

Grupo Planeta

Performance-based campaigns to recruit students. In the case of Rome Business School, campaigns in several EU countries.

ThePowerMBA

For The Power Education, we design and manage influencer marketing campaigns featuring macro-influencers. We handle the selection of creators, negotiate terms and contracts, and oversee content to promote their programs among professionals looking to take their careers to the next level.

Dabo

Dabo Consulting Group offers free training for employees, the unemployed, and the self-employed. We’ve been their recruitment partner for over three years, running paid media campaigns on LinkedIn, programmatic advertising, and social media, as well as influencer marketing initiatives. Before each recruitment drive, we analyze its digital feasibility to estimate the investment, channels, and volume of leads needed to fill the openings. This work has enabled us to build a database of more than 150,000 students and contacts, which we now engage through a customer marketing strategy.

WHAT CAN WE DO FOR A TRAINING COMPANY?

Training requires the management of multiple programmes, calls for applications, markets and profiles, each with very different costs and conversion rates.

Qué integra

ENROLMENT BY PROGRAMME, MARKET AND CALL FOR APPLICATIONS

Paid media by programme, delivery method, market and intake period. SEO by programme, employability, category and academic brand. Segmentation by profile, intent, language and geography.

ENROLMENT BY PROGRAMME, MARKET AND CALL FOR APPLICATIONS

Qué integra

NURTURING, ADMISSIONS AND ENROLMENT

Progressive forms, appointments and enquiries. Admissions CRM, routing, SLAs and multi-channel automation. Lead scoring, nurturing and reactivation of candidates.

NURTURING, ADMISSIONS AND ENROLMENT

Qué integra

ACADEMIC REPUTATION AND EMPLOYABILITY

Rankings, websites, reviews and institutional presence. Testimonials, outcomes, employability and social proof. Campus reputation, teaching staff and student experience.

ACADEMIC REPUTATION AND EMPLOYABILITY

Qué integra

PROGRAMME CONTENT AND ACADEMIC EXPERIENCE

Programme pages, guides, webinars and downloadable resources. Open days, campus tours, videos and testimonials. Materials relating to admissions, student guidance, fairs and partners.

PROGRAMME CONTENT AND ACADEMIC EXPERIENCE

Qué integra

CRM, ACADEMIC SYSTEMS AND CREDIT ALLOCATION

Websites, programme portals, candidate and student areas. Dashboards by source, programme, stage, cohort and market. Integration between CRM, SIS, LMS, call centre and analytics.

CRM, ACADEMIC SYSTEMS AND CREDIT ALLOCATION

DEL IMPACTO
CREATIVO AL RESULTADO
MEDIBLE

Performance is measured from the source to enrolment: cost per qualified lead, contact, application, admission, enrolment yield, cost per enrolment, cohort quality and conversion rate by programme.

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