SECTORES / Automotive

SECTOR

Automotive

We work with brands, dealer groups, official networks, used vehicles, after-sales, spare parts, electric mobility, leasing, fleets, and automotive-related services.

VER EXPERIENCIA EN AUTOMOCIÓN

REAL AUTOMOTIVE EXPERIENCE

In the automotive sector, simply launching campaigns is not enough. You must understand the sales cycle, lead pressure, the importance of inventory, brand management, local reputation, after-sales service, financing, the dealership experience, and the traceability between digital activity and actual sales.

01

Demand generation

Paid media campaigns, SEO, social ads, Performance Max, display, remarketing, and lead-oriented landing pages.

02

Commercial conversion

Forms, campaign pages, CRM integration, automation, lead scoring, and opportunity tracking.

03

Reputation and local presence

Optimization of listings, reviews, Google Business Profile, local content, and dealership visibility.

04

Content and creativity

Assets for social media, campaigns, video, UGC, Reels, test drives, creator activations, and commercial materials.

05

Technology and data

Websites, landing pages, catalogs, private areas, dashboards, advanced measurement, reporting, and cross-channel connectivity.

01

Demand generation

Paid media campaigns, SEO, social ads, Performance Max, display, remarketing, and lead-oriented landing pages.

02

Commercial conversion

Forms, campaign pages, CRM integration, automation, lead scoring, and opportunity tracking.

03

Reputation and local presence

Optimization of listings, reviews, Google Business Profile, local content, and dealership visibility.

04

Content and creativity

Assets for social media, campaigns, video, UGC, Reels, test drives, creator activations, and commercial materials.

05

Technology and data

Websites, landing pages, catalogs, private areas, dashboards, advanced measurement, reporting, and cross-channel connectivity.

REAL AUTOMOTIVE EXPERIENCE

We have worked with companies and projects in the automotive sector in Spain and Latin America, supporting processes related to customer acquisition, digital transformation, positioning, reputation, and technological development.

Stellantis &You Spain

Digital strategy, paid media, reputation, content, landing pages, analytics, and acquisition optimization for a dealership network.

Volkswagen Retail Spain

Acquisition campaigns, SEO, and platform development specializing in electric mobility.

KIA Motors Colombia

Digital consulting, web platform, 3D configurator, financing simulator, CRM, and lead generation systems.

SPOTICAR Spain

Social media management, creative production, digital reputation, and design support for commercial communication.

PPCR Spain

Development of a web platform and loyalty program for partner workshops, featuring a gamified system, automated communications, and campaign management.

Ferrari Club Spain

Digital transformation, a new online presence, channel activation, and the development of a digital identity aligned with a brand of high aspirational value.

Durangauto Multi-brand

Acquisition campaigns, online conversion optimization, and driving traffic to physical points of sale.

What we can do for an automotive company

At Royal, we help automotive companies connect strategy, creativity, technology, and data to generate demand, improve conversion, and build a robust, measurable, and business-oriented digital presence.

Qué integra

Digital Strategy and Consulting

We define digital plans geared towards real objectives: qualified traffic, leads, bookings, dealership visits, reputation, used vehicle acquisition, customer loyalty, or after-sales growth.

Digital Strategy and Consulting

Qué integra

Paid Media and lead generation

We design campaigns across Google, Meta, Display, Programmatic, PMax, Search, Social Ads, and proximity formats to generate demand and optimize cost per lead.

Paid Media and lead generation

Qué integra

SEO, GEO and artificial intelligence

We optimize the organic visibility of brands, dealerships, and services, preparing content for both traditional search engines and new generative response environments.

SEO, GEO and artificial intelligence

Qué integra

Websites, landing pages, and sales technology

We create digital assets designed to convert: corporate websites, campaign landing pages, vehicle catalogs, forms, quote tools, booking systems, private areas, and CRM-integrated modules.

Websites, landing pages, and sales technology

Qué integra

CRM, automation, and sales journey

We help organize lead acquisition, qualification, and follow-up using CRM, automation, workflows, scoring, sales alerts, and reporting.

CRM, automation, and sales journey

DEL IMPACTO
CREATIVO AL RESULTADO
MEDIBLE

In the automotive sector, every action must serve a clear purpose: generating attention, building trust, capturing data, accelerating the decision-making process, or guiding the customer through to the sale. Our approach combines creativity and performance, ensuring the brand not only looks better but also sells better.

SECTORES EN LOS QUE OPERAMOS