ALCAMPO

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How we helped Alcampo transform a long-standing relationship with millions of customers into a connected digital ecosystem.

SECTOR

Retail · Mass retail

SKILLS

KPIs

Partner since 2011
Over 4 million followers on social media
Over 2 million users activated via marketing automation

Since 2011, Royal has been working as a partner to Alcampo alongside various departments at Auchan Retail Spain, combining strategy, social media, creativity, influencer marketing, activations, development and automation.

CHALLENGE

In mass retail, the customer relationship no longer takes place solely in-store: it is built across social media, e-commerce, promotions, the Club, the app, customer service and CRM.

The objective was threefold:

To connect all these touchpoints within a single ecosystem
To sustain a community of millions of people
To turn the relationship into a measurable business.

STRATEGY

Since 2011, we have been working as a partner of Alcampo alongside various departments at Auchan Retail Spain, combining strategy, social media, creativity, influencer marketing, promotional campaigns and marketing automation.

RESULTS

Alcampo evolved from a collection of channels into a platform for ongoing engagement. The brand can listen to and respond to a large-scale community, launch national campaigns, support promotions, and link social media engagement to CRM and loyalty journeys.

WHAT WE CAN DO

IN THE AUTOMOTIVE SECTOR

This collaborative effort consolidated a digital marketing ecosystem with a direct impact on the business.

2011

Partner since

+4M

Social media followers

+2M

Users activated via Marketing Automation

A SINGLE SYSTEM

Royal provides the layer of coordination that transforms that complexity into a coherent, measurable experience capable of growing without losing its personal touch.

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John Doe

CMO

TURN YOUR DIGITAL ECOSYSTEM INTO A REAL BUSINESS LEVER