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How we helped Consum transform Mundo Consum into an omnichannel platform for customer engagement and loyalty.

SECTOR

Retail · Mass retail

SKILLS

KPIs

15 Years of Collaboration
Fully Integrated Omnichannel Solution
3 Connected Channels

Royal works on the web and backend development of the loyalty platform and corporate environments, omnichannel integrations, and the support and maintenance of the systems.

CHALLENGE

When customer loyalty is at the heart of the relationship with millions of members and customers, the customer experience cannot depend on isolated systems.

The objective was threefold:

To ensure a stable and scalable platform
To unify the app, the shop and e-commerce
To sustain operations through ongoing maintenance.

STRATEGY

We developed the front-end and back-end of the loyalty platform and corporate environments, implemented the omnichannel integrations, and took on responsibility for the support and maintenance of the systems.

RESULTS

Mundo Consum operates on a more fluid and efficient platform, with greater capacity to maintain relationships with business partners and customers and to evolve its services without compromising stability.