CONFORTAUTO

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How we helped Confortauto turn TikTok and UGC into visits, appointments and category leadership.

SECTOR

Automotive · After-sales

SKILLS

KPIs

26K followers on TikTok
+18.4M impressions
18.35M views

Since the launch of its TikTok profile in June 2023, Royal has developed a strategy based on UGC content, native formats and a voice capable of bringing maintenance, repair and mobility to new audiences.

CHALLENGE

The after-sales experience is decided before the customer even sets foot in the workshop: through the search process, the recommendations received, and the trust inspired by the brand.

The objective was threefold:

Making technical services easy to understand
Building an audience on native platforms
Converting reach into visits and appointments across the workshop network.

STRATEGY

We designed a native content strategy for TikTok based on UGC, short-form content and an approachable tone, integrated with paid social media, WhatsApp and a network of over 750 workshops to close the loop between customer engagement and local business.

RESULTS

Confortauto became Spain’s most-followed network of auto repair shops and turned a content strategy into growth in key business metrics, while also receiving industry recognition for its innovation on social media.

WHAT WE CAN DO

IN THE AUTOMOTIVE SECTOR

This collaborative effort consolidated a digital marketing ecosystem with a direct impact on the business.

26K

Followers on TikTok

+18,4M

Impressions

18,35M

Views

A SINGLE SYSTEM

Royal demonstrates that even a technical sector can generate entertainment, leadership and business when it speaks the audience’s own language.

TURN YOUR DIGITAL ECOSYSTEM INTO A REAL BUSINESS LEVER