Social media marketing has a direct impact on the decision-making process for purchasing a product or service.
Social media marketing aims to increase the visibility of a brand, build reputation, create customer loyalty, and communicate new ideas, in addition to achieving direct and rapid interaction with potential customers.
One of the major advantages of social media marketing is the possibility of obtaining feedback from customers / users (active listening), and in turn offer them the chance to interact with the company’s products, services, ideas and customers.
Objectives of social media marketing
- Generate website traffic
- Greater visibility
- Greater knowledge of the market
- Increased sales
- Hear different customer opinions about your company
- Improve your reputation
According to Michelle Chmielewski (from the business analysis company Synthesio), social media is not about what any one person does or says, it’s about what everyone is doing and saying together, on a global level, to communicate in all directions at any time, using any digital means.
Our team can participate from the outset of your activity on social networks, under different collaboration models. We can offer you: community outsourcing, community in-house, selection and training of your own community manager, definition of the strategy, creative support, tactical actions, content writing and monitoring. In addition, we have 8 years of experience managing social media for many brands from different sectors and in different countries. We will analyze your proposal and assess the options.