SEO and SEM positioning can provide visibility for a website within the results from the various search engines.
Search engine positioning is one of the keys to online marketing. With its help, we can attract potential clients who have never heard of us before, and encourage them to request our products or services.
In the case of SEO (Search Engine Optimization) positioning, these results will be organic. To achieve this, we will work on on-page (website optimization) and off-page (links from external websites) strategies.
SEO positioning involves optimizing a website in order to make it indexable / readable for search engines; or in other words, make it easier for the tools that will decide our company’s image, importance, quality and position on the Internet.
This type of positioning is achieved by working on the website and conducting periodic SEO campaigns.
In recent years, the generalization of search engine positioning strategies and their implementation in a larger number of websites have succeeded in generating awareness about the fact that occupying the top positions in the results pages can be crucial for a company and its website.
On the other hand, SEM (Search Engine Marketing) positioning involves inserting an advertisement in the search results among the top positions or in a specific place. The main tools used to carry out SEM campaigns are Google AdWords and Bing Ads.
These types of tools provide considerable flexibility to the campaign, with the possibility of specifying when the advertisement appears, the daily budget, activation and deactivation of the advertisement at any time, etc.
The main objective of this type of campaign is for the client to earn money rapidly while investing very little.