Today in the blog of Royal Communication we collect an intervention in the press of our CEO, Juanjo López, where he contributes his vision on the importance of the digitalization of companies for an article in the newspaper El País. A good online strategy can make a small and medium company compete successfully in the globalized market.
The article was published on July 24 at El País under the title ‘The magic technological potion’. It is a compilation with opinions from a dozen businessmen and experts from the digital world, among whom is the CEO of Royal Comunicación, Juanjo López. Then, we leave the full report, a highly recommended reading to get a global view on the latest milestones in technology and digitization.
Next we highlight the intervention of Juanjo López.